Volumrabat Analyzing Media Messages by Daniel Riffe & Stephen Lacy & Frederick G. Fico AISG1i2c

  • Model: AISG1i2c
  • 2731 Antal på lager

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Analyzing Media Messages is a primer for learning the technique of systematic quantitative analysis of communication content. Rich with examples of recent and classic applications it provides solutions to problems encountered in conducting content analysis and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for todays students in addition to a number of historically important cases.