Overlegen materialer Emerging Markets Rule Growth Strategies of the New Global Giants by Mauro F. Guillen & Esteban GarciaCanal qrT29q7V

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SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE Winner of the 2013 Small Business Book Award Top 10 Overall The newest economic behemoth China is snatching market share from the U.S. Japan and Europe at an alarming rate. But China isnt alone. The worlds largest producers of biofuel meat consumer electronics regional jets baked goods candy and many other products are all emerging market multinationals EMMs. And industries poised to be taken over by EMMs include pers