Ny tilføjelse Introduction to Sport Marketing by Aaron C. T. Smith & Bob Stewart fZt1uEA6

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Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing the book outlines a stepbystep framework for effective sport marketing from conducting market analysis and developing a strategy through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks recognising that students are just as likely to have to em